Skip to content
Waseit

AI visibility, finally measurable

Your customers ask ChatGPT.
Does it recommend you?

Every day, people pick a tradesperson, a shop or a practice by asking an AI. Waseit shows you in 60 seconds whether it recommends you, and how to become the answer.

See how it works
  • No signup
  • Results in 60 seconds
  • Shareable report
  • 1,650+ reports generated
Free audit onChatGPTanswers from memoryGeminiPerplexitywith a subscription
AI assistantExample
ChatGPTGeminiPerplexity - with a subscription

Which is the best hotel in Manchester?

Here are three well-rated hotels in Manchester:

1. The Baxter Hotel - quiet rooms, excellent reviews

2. Hartley House - great breakfast, central location

your spot?

3. Meridian Inn - friendly staff, good value

AI visibility

72100

Questions like these are being asked to AIs right now

Best plumber in Manchester?Where to eat in Bristol tonight?A good solicitor in Leeds?Recommended hairdresser in Birmingham?Reliable SEO agency in London?Kids' dentist in Glasgow?Artisan bakery in Edinburgh?Honest garage in Liverpool?Wedding photographer in the Cotswolds?Serious gym in Cardiff?

Built for local and small businesses

If customers can discover you by asking a question, Waseit is built for you.

PlumbersElectriciansLocksmithsRestaurantsBakeriesHairdressersSolicitorsDentistsAccountantsPersonal trainersTutorsOnline shopsGaragesPhotographersEstate agentsBeauty salonsVetsMarketing agencies

What one audit actually measures

2

AI assistants queried in the free audit: ChatGPT, answering from memory, and Gemini, searching the web. Perplexity and its sources come with a subscription

13

technical checks on your site, AI crawlers included

18

AI answers analyzed in the free audit - 8 buyer questions + 1 recognition probe, per AI assistant. 27 with a subscription

60 s

to get your score, no sign-up

Your customers' habits have changed

Yesterday

Yesterday, people searched Google and compared ten websites. Today, they ask an AI one question and get three names back. The decision happens right there, in seconds.

TodayChatGPTGeminiPerplexity - with a subscription

If your business isn't in those answers, that customer won't see you - even with a great website. Nobody measures this channel yet. Waseit measures it, then shows you where to act.

What Waseit watches for you

Instant audit

Available today

Score out of 100, share of voice and answer tone - computed from real ChatGPT and Gemini answers. Free, no sign-up, shareable report. A subscription adds Perplexity and the cited sources.

Example

72100
ChatGPT7/10
Gemini5/10
Perplexity6/10
See a sample report

Monitoring every 3 days

Available today

Your score as a dated curve, measurement after measurement - with an alert when it moves - and, from the Pro plan, when a competitor overtakes you.

Competitor watch

Available today

Share of voice, average position and which AI assistants cite each competitor: the top cited competitors are included in the free audit.

Example

1The Baxter Hotel×7
2Hartley House×5
3Meridian Inn×3

White-label reports

Available today

For agencies: the full report with your logo, ready to send to clients.

  • Your logo and your color on every report
  • 20 client workspaces included, then £4/month per extra workspace
  • Delivered under your brand - shareable link or PDF
Explore the Agency plan

How it works

We ask the real questions

Waseit queries ChatGPT, Gemini and Perplexity with the questions your customers actually ask, in your language and your market.

You see who wins - and why

Score out of 100, position, tone - and above all: the questions you lose, who wins them instead, and the sources the assistants read without finding you there.

You know what to fix tomorrow morning

An action plan of checkable tasks, ranked by impact: directories to be listed in, profiles to make consistent, content that is missing.

We keep measuring while you fix

Your score as a dated curve, measurement after measurement - with an alert when it moves or a competitor overtakes you.

The re-measure tells you whether it worked

No ranking promises - dated proof: what improved, what remains, and the history to show it.

Proof, on ourselves

0100

Our own score, published - even when it is bad

Waseit measured by Waseit, on 15 August 2026: 0/100 for “AI visibility tool” in France. The assistants cite SEMrush, Moz, Semji - not us. That is exactly the problem we measure, and the curve we are climbing in public, re-measure after re-measure.

See our real report

An authentic report, in French - the original. Scores and the names cited read the same in any language. Regenerated at every re-measure - nothing is retouched.

Why Waseit, rather than a US tool?

US AEO platforms are built for enterprise marketing teams. Waseit is built for independent local businesses.

WaseitUS tools*SEO agency
Entry priceFree audit, then £9/mo$29 to $399/mo€300+/mo
Built for local businessesyesEnterprise-firstVaries
Understandable without technical skillsyesFor marketersExpert reports
Audit without signup or sales callyesTrial or sales demono
Report shareable in one linkyesPlan-dependentPDF on request
Technical site diagnostic includedyesOften an add-onyes

* Public pricing as observed 2026-08: Profound's entry plan ($99/mo) covers ONE engine - ChatGPT, 50 prompts; three engines cost $399/mo. Peec, Otterly, Scrunch: comparable ladders. HubSpot has sold an entry AEO plan at $50/mo since April 2026, with a free no-account visibility checker. The Waseit audit stays free, forever. Their test is a single snapshot - Waseit re-measures every 3 days and publishes its method.

Read our detailed, dated comparisons

Waseit Index - United Kingdom 2026

Who do the AIs recommend in the UK?

1,464 AI answers analysed across 20 trades and 13 cities. The names cited in several cities at once:

1,464 answers · 13 citiesRead the full study

City by city: 244 measured pages - who the AIs cite in your city, for your trade.

#Name citedCitiesCitationsProfile
1Reed1337Independent
2Checkatrade1337Platform
3Hays Recruitment1327Independent
4Red Driving School1321Independent
5AA Driving School1320Independent

Waseit study, July 2026 - public methodology, data collected with the same questions as the free audit.

Simple pricing, no commitment

The audit is free forever. Monitoring is live - one measurement every 3 days, from £9/month, cancel anytime.

Starter

One business, one market

£9mo

  • 1 brand, 1 market
  • Measured every 3 days
  • Emailed report
  • Full history + trend curve

or run the free audit first

Recommended

Pro

Several locations or markets

£29mo

  • Everything in Starter
  • 3 brands or 3 markets
  • Measured every 3 days
  • Competitor tracking
  • Alerts: score moves, competitor overtakes you

Agency

You manage other businesses' brands

£99mo

  • White-label reports
  • 20 client workspaces included, then £4/month per extra workspace (up to 100)
  • Measured every 3 days
  • Your logo on the reports
  • Everything in Pro: competitor watch (5 per client) and alerts
No subscription

Competitor Analysis

£39one time

  • Score measured twice - the spread between passes is shown
  • Your top 3 competitors audited with the same questions
  • The sites the AI assistants cite when you are absent
  • Delivered in minutes - permanent link, also by email
  • Every engine queried, Perplexity included - the free audit only queries some of them

Starts with your business's free audit (60 s).

  • No credit card for the free audit
  • Cancel in two clicks - no form, no call
  • Perplexity and the sources it cites are in every subscription, from the first tier

Frequently asked questions

What is “AI visibility”?

When someone asks ChatGPT or Gemini “who is the best X in Y”, the AI answers with a few business names. Being in those answers is AI visibility. It's also called AEO or GEO (answer-engine optimization). It's the natural continuation of Google SEO.

Where does your data come from?

We actually query ChatGPT, Gemini and Perplexity with buyer questions, in your language and market, then analyze their answers. Nothing is estimated or guessed: every answer analysed comes from a real query. One thing worth knowing: in the free audit, Gemini searches Google live before answering, for as long as the free monthly quota allows; ChatGPT answers from memory, with no web search. The consumer ChatGPT app does search live - so a business can be recommended there while absent from that engine here. Perplexity, included with a subscription, searches the web and shows the pages it read.

How is the score calculated?

75%: citation quality - being recommended #1 is worth more than a mention at the bottom of a list. 25%: coverage - how many AI assistants cite you at least once. And since 9 August 2026, only the assistants that actually searched the web count towards the score, whenever at least one of them did: a model answering from memory does not testify to your visibility. The full formula, our question templates and our limits are published on our methodology page.

AI answers change all the time. Is your score reliable?

Not to the decimal - and we would rather say so. Answers vary between conversations, so we ask 8 buyer questions per assistant - plus a recognition probe - rather than one, and repeat the measurement over time. Read a few points of movement as noise; what matters is the direction of the curve across several measurements.

An AI says something false about my business. What can I do?

On your report, every sentence an AI said about you carries a “Flag as false” button. The flag is dated, and if the exact claim shows up again at a later measurement, the report says so: “still repeated”. We don't correct the AIs for you - nobody seriously can. We give you dated evidence of what they keep repeating, to attach to correction requests at the sources they read: your Google profile, directories, reviews.

I run a small local business. Is this really for me?

It's exactly for you. Big brands have agencies; local businesses had no simple tool to know what AIs say about them. Waseit is designed to be understood with zero technical knowledge.

How is this different from traditional SEO tools?

SEO tools measure your position in Google's results. Waseit measures whether AI assistants - ChatGPT, Gemini, Perplexity - actually recommend you when a buyer asks. The two share foundations (your Google profile, reviews, a readable site), but no rank tracker tells you what an AI answers about you. We measure that channel, with the methodology published.

How long until I see results?

The audit is immediate. Improving your score typically takes a few weeks after applying the recommendations: AIs rely on public sources (profiles, reviews, directories, press) that take some time to be picked up. It's SEO, not magic.

Which tier should I pick?

Starter (one brand, one market) if you track a single business. Pro if you track several locations or markets - it adds competitor tracking and alerts. Agency if you manage other businesses' brands: white-label reports and client workspaces. In doubt, start with the free audit - it stays free, no credit card.

Can I change tiers or cancel?

Yes, from your customer portal, in two clicks - no form, no call. Tier changes go through Stripe, and a cancellation takes effect at the end of the period you already paid for.

What is the difference between the one-off Competitor Analysis and the Pro subscription?

The Competitor Analysis is a single report, no subscription: your score measured twice, every engine queried - Perplexity included - and your main competitors audited with the same questions. The Pro subscription is monitoring over time: one measurement every 3 days, the history and the alerts. One takes a snapshot, the other keeps watch.

What does a client workspace cost beyond the 20 included?

The Agency tier covers 20 active client workspaces. Beyond that, each active workspace is billed monthly as an add-on - the exact price shows in your currency on the pricing grid and the Agency page - up to a cap of 100 workspaces.

How we measure is public - sampled questions, repeated measurement, stated limits: read the full methodology

Find out what AIs say about you

60 seconds, no signup, and you'll know whether ChatGPT recommends you or ignores you.

Run my free audit