About this blog

The Waseit team, who build the audit tool on this site. The byline on every edition links to our methodology: on a blog of measurements, who writes is proven by how the measuring is done.

Four parts, always in the same order: what was measured, the finding, what it means if you are the business, and what the measurement does not prove. The limits are never left out: a measurement that does not say what it cannot show is not published.

The key figures sit in a band under the title, and the numbers of a measurement go in a table rather than in a sentence, where they are easier to read and to quote.

From our own audits and studies, in which we put the same questions to AI assistants and record which businesses they name, and from primary sources that the edition names. Every figure is recounted against its source before it is written.

Each edition opens on a photograph from Unsplash, published under the Unsplash License and credited under the image. It shows what the edition is about, such as a trade, a city or an object of the measurement, and names a country only when the frame shows the place the edition talks about.

The minutes shown under each title are counted from the edition's English text, at 230 words a minute.

Waseit, the title of the edition, its date of publication and its address on waseit.net. Figures can be quoted with the edition as their source: the tables are there for that.

Each language has its own RSS feed, and the daily letter sends at most one edition a day by email, with a one-click unsubscribe.