Pricing
Simple pricing, no commitment
The audit stays free, forever. Monitoring starts at £9/month, with no commitment - every tier cancels in one click from the billing email.
Starter
One business, one market
£9mo
- 1 brand, 1 market
- Measured every 3 days
- Emailed report
- Full history + trend curve
Pro
Several locations or markets
£29mo
- Everything in Starter
- 3 brands or 3 markets
- Measured every 3 days
- Competitor tracking
- Alerts: score moves, competitor overtakes you
Agency
You manage other businesses' brands
£99mo
- White-label reports
- 20 client workspaces included, then £4/month per extra workspace (up to 100)
- Measured every 3 days
- Your logo on the reports
- Everything in Pro: competitor watch (5 per client) and alerts
Competitor Analysis
£39one time
- Score measured twice - the spread between passes is shown
- Your top 3 competitors audited with the same questions
- The sites the AI assistants cite when you are absent
- Delivered in minutes - permanent link, also by email
- Every engine queried, Perplexity included - the free audit only queries some of them
Starts with your business's free audit (60 s).
The pricing questions we actually get
Where does your data come from?
We actually query ChatGPT, Gemini and Perplexity with buyer questions, in your language and market, then analyze their answers. Nothing is estimated or guessed: every answer analysed comes from a real query. One thing worth knowing: in the free audit, Gemini searches Google live before answering, for as long as the free monthly quota allows; ChatGPT answers from memory, with no web search. The consumer ChatGPT app does search live - so a business can be recommended there while absent from that engine here. Perplexity, included with a subscription, searches the web and shows the pages it read.
Which tier should I pick?
Starter (one brand, one market) if you track a single business. Pro if you track several locations or markets - it adds competitor tracking and alerts. Agency if you manage other businesses' brands: white-label reports and client workspaces. In doubt, start with the free audit - it stays free, no credit card.
Can I change tiers or cancel?
Yes, from your customer portal, in two clicks - no form, no call. Tier changes go through Stripe, and a cancellation takes effect at the end of the period you already paid for.
What is the difference between the one-off Competitor Analysis and the Pro subscription?
The Competitor Analysis is a single report, no subscription: your score measured twice, every engine queried - Perplexity included - and your main competitors audited with the same questions. The Pro subscription is monitoring over time: one measurement every 3 days, the history and the alerts. One takes a snapshot, the other keeps watch.
What does a client workspace cost beyond the 20 included?
The Agency tier covers 20 active client workspaces. Beyond that, each active workspace is billed monthly as an add-on - the exact price shows in your currency on the pricing grid and the Agency page - up to a cap of 100 workspaces.