AI visibility by sector
AI visibility for electricians: be the name ChatGPT gives
“A reliable electrician for a fuse board upgrade?”, “who installs EV chargers near me?” — AI assistants field these questions and answer by naming tradespeople, their specialities and their strong points according to reviews.
Electrical work has an advantage: highly identifiable services (rewires, smart homes, EV charge points, emergency call-outs). Every documented speciality is a winnable query. Electricians who stay “general electrician” in their copy hand those queries to competitors.
Test my AI visibility — freeThe questions AIs get about your trade
Real examples our audit tests (here for Glasgow):
- « What are the best electricians in Glasgow? Give me a list with your recommendations. »
- « Top 5 electricians in Glasgow in 2026. »
- « Which electricians in Glasgow have the best customer reviews? »
ChatGPT, Gemini and Perplexity answer these with names. The only question that matters: is yours one of them?
What AIs weigh before recommending
- Explicit specialities: EV chargers, smart home, full rewires, certification work — AIs route queries by speciality.
- Qualifications cited in text (NICEIC, NAPIT, EV accreditations): answer engines repeat them as proof of seriousness.
- Reviews mentioning punctuality, tidy work and sticking to the quote — the decisive trio in AI justifications.
- A published service area and typical lead times — “responds within 48h in …” is a sentence an AI can quote as-is.
- Completed jobs described in text (before/after, job type) rather than photos alone.
Do this month
- Create one section per speciality on your site (an EV-charger page, a rewire page).
- Display certifications as logos AND text.
- Collect reviews after every completed job.
- Publish your area and typical response times.
The directories that count
Sources answer engines consult for your sector:
FAQ
Which electrical jobs come through AIs?
Lots of quote-based projects: pre-sale certification, EV charger installs, full rewires, smart-home work. These are decisions where people want a trustworthy tradesperson, not the cheapest — exactly the kind of choice delegated to an AI recommendation.
Does EV accreditation change my AI visibility?
Yes, markedly: “who can install an EV charge point” is a fast-growing query, and AIs filter by accreditation when it's documented. If you have it, it should appear as text on your site, Google profile and directories.
How does the Waseit audit help concretely?
It asks the assistants your customers' questions (“reliable electrician in …”, “EV charger installer”), measures whether you're cited and at what position, identifies the competitors recommended instead, and gives you a prioritised action plan — then weekly monitoring to verify it climbs.