AI visibility by sector
AI visibility for solicitors: be the firm ChatGPT names
Finding a solicitor almost always starts with a plain-language question: “I need an employment solicitor, contested dismissal, in …”. That's word for word the format of AI queries — and the assistants answer by naming firms, their speciality and their reputation.
A firm's AI visibility is decided on documented specialisation: AIs hate ambiguity in legal matters and only recommend what they can qualify precisely.
Test my AI visibility — freeThe questions AIs get about your trade
Real examples our audit tests (here for London):
- « What are the best solicitors in London? Give me a list with your recommendations. »
- « Top 5 solicitors in London in 2026. »
- « Which solicitors in London have the best customer reviews? »
ChatGPT, Gemini and Perplexity answer these with names. The only question that matters: is yours one of them?
What AIs weigh before recommending
- One clear primary speciality (employment, family, property, criminal) — legal queries are always specialised.
- Authority content: articles answering your field's frequent questions — the material AIs cite.
- Accreditations and panel memberships (Law Society schemes), displayed as text.
- Client reviews mentioning clarity of explanations and fees — the decisive criteria in AI answers.
- Consistent presence on legal directories and your Google profile (office address, practice areas listed).
Do this month
- Display your practice areas in priority order on your site.
- Publish 2-3 articles answering your typical clients' real questions.
- Mention accreditations and memberships as text.
- Complete your Google profile with practice areas in the description.
The directories that count
Sources answer engines consult for your sector:
FAQ
Do people look for a solicitor via ChatGPT?
Yes — the AI is first used to understand the legal problem (“do I have a claim?”), then naturally comes “which solicitor for this near me”. The firm cited at that moment starts with a decisive lead: it's recommended in the very context of the problem.
Do professional rules allow working on AI visibility?
Yes: this is factual information (practice areas, accreditations, publications), not solicitation. Publishing educational legal content is even encouraged by the profession — and it's precisely what answer engines cite.
What does the Waseit audit test for a law firm?
Your potential clients' real questions (“employment solicitor in …”, “best divorce lawyer”) on ChatGPT, Gemini and Perplexity: whether you're cited, at what position, in what tone, and which competitors get named instead — then the sources to strengthen.