Waseit study · UK · collected 2026-07-31
Which bakerys do AI assistants recommend in Leeds?
We asked ChatGPT, Gemini and Perplexity 6 real buying questions about bakerys in Leeds - the way customers actually ask. Every answer named specific businesses: 40 names came back for this trade in this city.
The names the assistants cite most
- 1.Bakery 164cited 3 times · by perplexity, openai
- 2.Leeds Bread Co-opcited 2 times · by gemini, openai
- 3.Bluebird Bakerycited 2 times · by perplexity
- 4.Doh’hutcited 2 times · by perplexity
- 5.Barin Bakerycited 2 times · by perplexity
- 6.The Underground Bakerycited 2 times · by perplexity
- 7.Insomnia Cookiescited 2 times · by perplexity
- 8.Why go: Their cinnamon bunscited 1 time · by gemini
Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.
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Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology