Waseit study · UK · collected 2026-07-31
Which accountants do AI assistants recommend in London?
We asked ChatGPT, Gemini and Perplexity 6 real buying questions about accountants in London - the way customers actually ask. Every answer named specific businesses: 37 names came back for this trade in this city.
The names the assistants cite most
- 1.Deloittecited 3 times · by openai, perplexity
- 2.PwCcited 2 times · by openai, perplexity
- 3.KPMGcited 2 times · by openai
- 4.BDOcited 2 times · by openai
- 5.Grant Thorntoncited 2 times · by openai
- 6.RSMcited 2 times · by openai
- 7.[Crunch](https://www.crunch.co.uk/)cited 2 times · by gemini
- 8.Tech Stackcited 2 times · by gemini
Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.
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Other trades in London
- Restaurants in London
- Bakerys in London
- Estate agents in London
- Letting agents in London
- Hotels in London
- Solicitors in London
- Insurance brokers in London
- Recruitment agencys in London
- Marketing agencys in London
- Plumbers in London
- Electricians in London
- Locksmiths in London
- Gas engineers in London
- Garages in London
- Dentists in London
- Driving schools in London
- Wedding photographers in London
- Hairdressers in London
- Beauty salons in London
Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology