Waseit study · UK · collected 2026-07-31

Which insurance brokers do AI assistants recommend in Manchester?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about insurance brokers in Manchester - the way customers actually ask. Every answer named specific businesses: 33 names came back for this trade in this city.

The names the assistants cite most

1.Aoncited 3 times · by openai, gemini
2.Marshcited 2 times · by openai, gemini
3.Jelfcited 2 times · by openai
4.Hiscoxcited 2 times · by openai
5.Marsh Commercialcited 2 times · by perplexity
6.J&A Brokerscited 2 times · by perplexity
7.The Stevenson Groupcited 2 times · by perplexity
8.Blackfriars Insurance Manchestercited 2 times · by perplexity

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Insurance brokers in other cities

Other trades in Manchester

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology