Facts observed on 29 August 2026 on their public pages
Waseit / Otterly.AI
Otterly.AI is one of the most established AI visibility trackers, sized for marketing teams: many prompts, many surfaces, an API. Waseit aims at the other end of the market - the business that wants proof first, in its own language, at an independent's price. Taken from their pricing page.
What they do well
- Tracking at scale: up to 400 tracked prompts on the Premium plan, with a daily frequency listed.
- Broad surface coverage: ChatGPT, Google AI Overviews and AI Mode, Perplexity, Copilot, Claude - plus ChatGPT Ads tracking.
- A public API and MCP access on the upper plans, with personal onboarding.
What we do differently
- Gemini is a paid add-on there (« Gemini as extra Add-ons », pricing page). With us, the Gemini assistant is part of every measurement, free audit included.
- Their entry point costs $29/month for 15 prompts on 4 engines; ours £9/month - and the pre-purchase audit needs no account and no card.
- Their middle tier is $189/month: the scale targets marketing teams. Ours targets independents and SMEs.
- The product speaks 10 languages, measurement included. Their site declares itself English (« inLanguage »: « en »).
- We publish the full methodology and our own score /100, even when it is bad.
| Criterion | Otterly.AI | Waseit |
|---|---|---|
| Entry price | $29/month (15 prompts, 4 engines) | £9/month |
| Next tier | $189/month (100 prompts) | £29/month |
| Gemini assistant | Paid add-on | Included everywhere, free audit too |
| No-account audit | No - trial via sign-up | Yes - no account, no card |
| Cadence | Daily (listed on plans) | Every 3 days |
| Languages | English | 10 languages |
| API / MCP | On upper plans | Included - read-only, every tier |
Otterly.AI
A marketing team that wants prompt volume, daily frequency, an API, and works in English.
Waseit
A business that wants dated proof in its own language before paying, Gemini included, at an independent's price.