Waseit study · UK · collected 2026-07-31

Which wedding photographers do AI assistants recommend in Sheffield?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about wedding photographers in Sheffield - the way customers actually ask. Every answer named specific businesses: 35 names came back for this trade in this city.

The names the assistants cite most

1.Best forcited 2 times · by gemini
2.Hayley Gell Photographycited 2 times · by perplexity
3.Ellie Grace Photographycited 2 times · by perplexity
4.Jenny Mills Photographycited 2 times · by perplexity
5.Neil Dickinson Photographycited 2 times · by perplexity
6.Shannon Burrell Photographycited 2 times · by perplexity
7.Parrot & Pineapplecited 2 times · by perplexity
8.Matt Kershaw Photographycited 1 time · by openai

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Wedding photographers in other cities

Other trades in Sheffield

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology