Waseit study · UK · collected 2026-07-31

Which marketing agencies do AI assistants recommend in Sheffield?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about marketing agencies in Sheffield - the way customers actually ask. Every answer named specific businesses: 43 names came back for this trade in this city.

No name here is cited by more than one assistant: each of the 43 businesses found comes from a single engine. This is a field without consensus - being cited by one says nothing about the others.

The names the assistants cite most

1.The SEO Workscited 2 times · by openai
2.Digital Media Teamcited 2 times · by openai
3.Objective Creativecited 2 times · by perplexity
4.Jadewolfcited 1 time · by openai
5.Studio 22cited 1 time · by openai
6.Stickyeyescited 1 time · by openai
7.Bamboocited 1 time · by openai
8.Vantage Marketingcited 1 time · by openai

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Marketing agencies in other cities

Other trades in Sheffield

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology