Waseit study · UK · collected 2026-07-31

Which wedding photographers do AI assistants recommend in London?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about wedding photographers in London - the way customers actually ask. Every answer named specific businesses: 43 names came back for this trade in this city.

The names the assistants cite most

1.Julia & Youcited 1 time · by openai
2.The Beautiful Momentcited 1 time · by openai
3.Annie McElwaincited 1 time · by openai
4.James Frostcited 1 time · by openai
5.Folk Photographycited 1 time · by openai
6.Benni Carol Photographycited 1 time · by openai
7.Rosa & Co Photographycited 1 time · by openai
8.Babb Photocited 1 time · by openai

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Wedding photographers in other cities

Other trades in London

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology