Waseit study · UK · collected 2026-07-31

Which beauty salons do AI assistants recommend in Birmingham?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about beauty salons in Birmingham - the way customers actually ask. Every answer named specific businesses: 46 names came back for this trade in this city.

The names the assistants cite most

1.Harvey Nichols Beauty Bazaarcited 2 times · by openai
2.Best forcited 2 times · by gemini
3.The Beauty Loungecited 1 time · by openai
4.Birmingham Hair and Beautycited 1 time · by openai
5.The Nail Barcited 1 time · by openai
6.Pure Spa & Beautycited 1 time · by openai
7.Nail & Beauty Studiocited 1 time · by openai
8.Saks Hair & Beautycited 1 time · by openai

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Beauty salons in other cities

Other trades in Birmingham

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology