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Waseit

Waseit study · UK · collected 2026-07-31

Which beauty salons do AI assistants recommend in Edinburgh?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about beauty salons in Edinburgh - the way customers actually ask. Every answer named specific businesses: 38 names came back for this trade in this city.

No name here is cited by more than one assistant: each of the 38 businesses found comes from a single engine. This is a field without consensus - being cited by one says nothing about the others.

The names the assistants cite most

  • 1.The Skin Cliniccited 2 times · by openai
  • 2.Blythe Beautycited 2 times · by openai
  • 3.The Brow Barcited 2 times · by openai
  • 4.Edinburgh Beauty Quartercited 2 times · by perplexity
  • 5.Yuu Beautycited 2 times · by perplexity
  • 6.Book in Advancecited 1 time · by gemini

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Beauty salons in other cities

Other trades in Edinburgh

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology