Waseit study · UK · collected 2026-07-31
Which accountants do AI assistants recommend in Nottingham?
We asked ChatGPT, Gemini and Perplexity 6 real buying questions about accountants in Nottingham - the way customers actually ask. Every answer named specific businesses: 40 names came back for this trade in this city.
The names the assistants cite most
- 1.PKF Smith Coopercited 3 times · by gemini, perplexity
- 2.Clayton & Brewillcited 3 times · by gemini, perplexity
- 3.Archimedia Accountscited 2 times · by perplexity
- 4.Your Nottingham Accountantscited 2 times · by perplexity
- 5.Baldwinscited 1 time · by gemini
- 6.Informicited 1 time · by gemini
- 7.Cooper Parrycited 1 time · by gemini
- 8.Page Kirkcited 1 time · by gemini
Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.
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Other trades in Nottingham
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- Locksmiths in Nottingham
- Gas engineers in Nottingham
- Garages in Nottingham
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- Hairdressers in Nottingham
- Beauty salons in Nottingham
Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology