Waseit study · UK · collected 2026-07-31

Which recruitment agencys do AI assistants recommend in Nottingham?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about recruitment agencys in Nottingham - the way customers actually ask. Every answer named specific businesses: 36 names came back for this trade in this city.

The names the assistants cite most

1.Macildowiecited 3 times · by gemini, perplexity
2.Distinct Recruitmentcited 3 times · by gemini, perplexity
3.Hays Recruitmentcited 2 times · by openai
4.Brook Streetcited 2 times · by openai
5.Express Recruitmentcited 2 times · by perplexity
6.Blue Arrow Nottinghamcited 2 times · by perplexity
7.Barker Rosscited 2 times · by perplexity
8.Robert Halfcited 2 times · by perplexity

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Recruitment agencys in other cities

Other trades in Nottingham

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology