Waseit study · UK · collected 2026-07-31

Which insurance brokers do AI assistants recommend in Nottingham?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about insurance brokers in Nottingham - the way customers actually ask. Every answer named specific businesses: 33 names came back for this trade in this city.

The names the assistants cite most

1.Russell Scanlancited 3 times · by gemini, perplexity
2.Best forcited 2 times · by gemini
3.Brown Bevan Insurance Brokerscited 2 times · by perplexity
4.GT Insurancecited 2 times · by perplexity
5.Clark Dovecited 2 times · by perplexity
6.Jelf Insurance Partnershipcited 1 time · by openai
7.Higos Insurance Servicescited 1 time · by openai
8.Towergate Insurancecited 1 time · by openai

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

Is your business one of them?

Run the free audit: your score out of 100, the competitors cited instead of you, and what to fix. 60 seconds, no account, no call.

Check my AI visibility - free

Insurance brokers in other cities

Other trades in Nottingham

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology