Waseit study · UK · collected 2026-07-31

Which marketing agencies do AI assistants recommend in Edinburgh?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about marketing agencies in Edinburgh - the way customers actually ask. Every answer named specific businesses: 37 names came back for this trade in this city.

1 name is cited by more than one assistant, out of 37 found. And the leader takes only 12% of citations: the field is open, nobody has taken it.

The names the assistants cite most

1.Whitespacecited 2 times · by gemini, openai
2.The Unioncited 2 times · by openai
3.Bamboocited 2 times · by openai
4.Leithcited 2 times · by perplexity
5.Clean Digitalcited 2 times · by perplexity
6.We Are Hypecited 2 times · by perplexity
7.Bray Leinocited 2 times · by perplexity
8.[QueryClick](https://queryclick.com/)cited 1 time · by gemini

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Marketing agencies in other cities

Other trades in Edinburgh

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology