Waseit study · UK · collected 2026-07-31

Which recruitment agencies do AI assistants recommend in Edinburgh?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about recruitment agencies in Edinburgh - the way customers actually ask. Every answer named specific businesses: 28 names came back for this trade in this city.

2 names are cited by more than one assistant, out of 28 found. The leader takes 20% of citations - the top spot is held, but the rest is contested.

The names the assistants cite most

1.Reedcited 5 times · by openai, gemini, perplexity
2.Eden Scottcited 4 times · by gemini, perplexity, openai
3.Hays Recruitmentcited 2 times · by openai
4.Michael Pagecited 2 times · by openai
5.Brightworkcited 2 times · by openai
6.Bright Purplecited 2 times · by gemini
7.Robert Halfcited 2 times · by perplexity
8.Office Angelscited 2 times · by perplexity

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Recruitment agencies in other cities

Other trades in Edinburgh

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology