Waseit study · UK · collected 2026-07-31

Which marketing agencies do AI assistants recommend in Glasgow?

We asked ChatGPT, Gemini and Perplexity 6 real buying questions about marketing agencies in Glasgow - the way customers actually ask. Every answer named specific businesses: 38 names came back for this trade in this city.

1 name is cited by more than one assistant, out of 38 found. And the leader takes only 11% of citations: the field is open, nobody has taken it.

The names the assistants cite most

1.Big Partnershipcited 2 times · by openai, gemini
2.The Unioncited 2 times · by openai
3.The Munro Agencycited 2 times · by perplexity
4.L'OCALiQ Glasgowcited 2 times · by perplexity
5.Big Think Agencycited 2 times · by perplexity
6.Floww Digitalcited 2 times · by perplexity
7.Maguires Agencycited 2 times · by perplexity
8.BJLcited 1 time · by openai

Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.

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Marketing agencies in other cities

Other trades in Glasgow

Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology