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Waseit

Waseit study · US · collected 2026-09-13

Which insurance brokers do AI assistants recommend in Chicago?

We asked ChatGPT and Gemini 4 real buying questions about insurance brokers in Chicago - the way customers actually ask. 21 names came back for this trade in this city.

2 names are cited by more than one assistant, out of 21 found. The leader takes 20% of citations - the top spot is held, but the rest is contested.

The names the assistants cite most

  • 1.Aoncited 4 times · by ChatGPT, Gemini
  • 2.AssuredPartnerscited 2 times · by ChatGPT, Gemini
  • 3.Marsh & McLennan Agencycited 2 times · by ChatGPT
  • 4.Hub Internationalcited 2 times · by ChatGPT
  • 5.Marsh McLennancited 2 times · by Gemini
  • 6.Hylantcited 2 times · by Gemini
  • 7.Near North Insurance Brokeragecited 2 times · by Gemini
  • 8.The Horton Groupcited 2 times · by Gemini

Counts are citations across our sampled answers for this trade and city, collected 2026-09-13 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labeled, not a permanent ranking.

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Insurance brokers in other cities

Other trades in Chicago

Full dataset and method: the 2026 US study (872 answers, 218 trade×city cells) · our methodology