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Waseit

Waseit study · US · collected 2026-09-13

Which insurance brokers do AI assistants recommend in Philadelphia?

We asked ChatGPT and Gemini 4 real buying questions about insurance brokers in Philadelphia - the way customers actually ask. 24 names came back for this trade in this city.

1 name is cited by more than one assistant, out of 24 found. The leader takes 23% of citations - the top spot is held, but the rest is contested.

The names the assistants cite most

  • 1.The Graham Companycited 3 times · by ChatGPT, Gemini
  • 2.Brown & Brown Insurancecited 2 times · by ChatGPT
  • 3.Willis Towers Watsoncited 1 time · by ChatGPT
  • 4.Hugh Wood Inccited 1 time · by ChatGPT
  • 5.Gallaghercited 1 time · by ChatGPT
  • 6.Insureoncited 1 time · by ChatGPT
  • 7.Brokers Insurance Groupcited 1 time · by ChatGPT
  • 8.Cohen & Company Insurancecited 1 time · by ChatGPT

Counts are citations across our sampled answers for this trade and city, collected 2026-09-13 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labeled, not a permanent ranking.

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Insurance brokers in other cities

Other trades in Philadelphia

Full dataset and method: the 2026 US study (872 answers, 218 trade×city cells) · our methodology