Skip to content
Waseit

Waseit study · US · collected 2026-09-13

Which insurance brokers do AI assistants recommend in New York?

We asked ChatGPT and Gemini 4 real buying questions about insurance brokers in New York - the way customers actually ask. 20 names came back for this trade in this city.

3 names are cited by more than one assistant, out of 20 found. The leader takes 19% of citations - the top spot is held, but the rest is contested.

The names the assistants cite most

  • 1.Aoncited 4 times · by ChatGPT, Gemini
  • 2.HUB Internationalcited 4 times · by ChatGPT, Gemini
  • 3.NFPcited 2 times · by ChatGPT, Gemini
  • 4.Marsh & McLennan Agencycited 2 times · by ChatGPT
  • 5.Brown & Brown Insurancecited 2 times · by ChatGPT
  • 6.Alliant Insurance Servicescited 2 times · by ChatGPT
  • 7.Marshcited 2 times · by Gemini
  • 8.The Graham Companycited 1 time · by ChatGPT

Counts are citations across our sampled answers for this trade and city, collected 2026-09-13 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labeled, not a permanent ranking.

Is your business one of them?

Run the free audit: your score out of 100, the competitors cited instead of you, and what to fix. 60 seconds, no account, no call.

Check my AI visibility - free

Insurance brokers in other cities

Other trades in New York

Full dataset and method: the 2026 US study (872 answers, 218 trade×city cells) · our methodology