Waseit study · UK · collected 2026-07-31
Which hairdressers do AI assistants recommend in Sheffield?
We asked ChatGPT, Gemini and Perplexity 6 real buying questions about hairdressers in Sheffield - the way customers actually ask. Every answer named specific businesses: 36 names came back for this trade in this city.
The names the assistants cite most
- 1.Best forcited 2 times · by gemini
- 2.Wigs & Warpaintcited 2 times · by perplexity
- 3.The Hair Saloncited 2 times · by perplexity
- 4.Maxim Hair Saloncited 2 times · by perplexity
- 5.Suebyz Hair Studiocited 2 times · by perplexity
- 6.The Hair Labcited 1 time · by openai
- 7.Bespoke Haircited 1 time · by openai
- 8.The Cutting Roomcited 1 time · by openai
Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.
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Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology