Waseit study · UK · collected 2026-07-31
Which accountants do AI assistants recommend in Edinburgh?
We asked ChatGPT, Gemini and Perplexity 6 real buying questions about accountants in Edinburgh - the way customers actually ask. Every answer named specific businesses: 39 names came back for this trade in this city.
The names the assistants cite most
- 1.PwCcited 2 times · by openai, gemini
- 2.EYcited 2 times · by openai, gemini
- 3.Johnston Carmichaelcited 2 times · by perplexity
- 4.AABcited 2 times · by perplexity
- 5.Safferycited 2 times · by perplexity
- 6.Azetscited 2 times · by perplexity
- 7.Cowan & Partnerscited 2 times · by perplexity
- 8.Steedmancited 2 times · by perplexity
Counts are citations across our sampled answers for this trade and city, collected 2026-07-31 via the assistants' APIs. Answers vary between runs - across the whole study, assistants agreed with each other on only 3% of names. A snapshot, honestly labelled, not a permanent ranking.
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Other trades in Edinburgh
- Estate agents in Edinburgh
- Letting agents in Edinburgh
- Hotels in Edinburgh
- Solicitors in Edinburgh
- Insurance brokers in Edinburgh
- Recruitment agencys in Edinburgh
- Marketing agencys in Edinburgh
- Plumbers in Edinburgh
- Electricians in Edinburgh
- Locksmiths in Edinburgh
- Gas engineers in Edinburgh
- Garages in Edinburgh
- Dentists in Edinburgh
- Driving schools in Edinburgh
- Wedding photographers in Edinburgh
- Hairdressers in Edinburgh
- Beauty salons in Edinburgh
Full dataset and method: the 2026 UK study (1464 answers, 244 trade×city cells) · our methodology